9 Critical Steps to Promote Your Blog Content on Facebook

The most of the countless ways to promote your blog content are incredibly time- and energy-consuming.

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With Audience Network now reaching over 1 billion people every month, Facebook is increasingly popular among marketers. There’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time.

Why Should You Promote Your Content on Facebook?
> Cost-per-click prices are low compared to other paid channels.
> Targeting options let you reach many potential buyers.
> Paid promotion expands the post’s organic reach.
> Promotions are easy to set up and manage.

Learn here about nine important steps that help your blog content get more clicks at a lower cost:

1. Share Your Post on Facebook
To start promoting your content on Facebook post a link to the article on your brand’s Facebook page. It’s free! You can easily do it by copying your article’s URL to Facebook’s sharing box.

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Right after publishing the post, send the link to your team, and ask everyone to “like” & share it with their friends. This way, your post will get its first “likes” needed to improve the Facebook ad’s click-through rate.

The success of your paid Facebook campaigns depends on its credibility – do people believe that the content is good enough to click on?

One of the best ways to prep your Facebook post for a promotional-boosted campaign is to get some “likes” and shares to prove its worth. When your target audience notices that others have “liked” and shared your post, they’ll be curious to find out more, and maybe even share it.

If you’ve collected 5 to 10 “likes” for your article’s Facebook post, move on to step two – boosting
your Facebook post.

2. Boost Your Facebook Post
Boosted posts are the easiest way on Facebook to promote your content. All you need to do is set up a budget, choose the audience, and click “Boost Post.”

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The best time to boost a Facebook post is about an hour after publishing the original article .Set the paid campaign duration for one day and use a low budget. First you want to see how the campaign performs before considering an increase in budget or time frame.

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To do a quick Facebook campaign checkup use the Facebook Ads Manager. If you’re happy with your campaign results, you can extend its budget and reach. If you’re not, take a step back to evaluate the post itself.

3. Use Captivating Headlines
If your headline fails to catch people’s attention, they won’t click on your ad.

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Feel free to write a Facebook ad headline different from the one on your article. Tips for a good Facebook headline:

– Clearly show the benefit to the reader.
– Include numbers and facts to increase credibility.
– Keep your headlines short (40-70 characters).
– Use action verbs such as get, learn, or do.

4. Use Well-Designed Images
Another crucial aspect people consider when looking at your Facebook ads is the image. Of course you should avoid stock photos, especially the free stuff, as people are getting tired of seeing ads with the same visuals over and over.

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Tip: To get your ad noticed in an overcrowded news feed, use images with high-color contrast.

5. Write Irresistible Copy
Now that you’ve caught your audience’s attention with a fascinating image, they’ll read your ad copy before clicking to go to your article. It is extremely important to nail the Facebook ad copy, or your boosted post description. Some of the best tactics for writing captivating promotional copy include:

> Use testimonials and facts to increase credibility.
> Ask questions to captivate people’s attention.
> Offer solutions to common problems.
> Use clear calls to action to show the next step.
> Play on people’s emotions and ignite curiosity.

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6. Create A/B Tests
There’s an easy way to find out, which type of headline, image, or ad copy works best. By creating a Facebook ad A/B test, you can compare the results of multiple ad versions and optimize your campaign accordingly.

It makes sense to test:

> Multiple ad headlines
> Different ad images
> Two or more main description texts
> Link descriptions
> Target audiences
> Ad placement

For a split test in a few minutes, use Facebook Ads Manager or a tool like AdEspresso. You’ll be surprised what you’re able to discover after running a few successful tests.

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TIP: To ensure that the A/B results are statistically relevant, you need at least 200 clicks (500
clicks are even more helpful) before deciding which ad variation performs the best.

7. Target The Right People
Make sure to target only people who are likely interested in the article you’re promoting. Audience
selection also can affect the cost per click.

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To ensure that you target the same audience for other campaigns, use the Saved Audience feature. You can target people based on:

> Interests
> Location
> Age
> Purchase behaviors
> Education level

8. Use Custom Audience Feature
Facebook’s Custom Audience feature allows you to target people who have visited your website or engaged with your Facebook page. They’re often the most valuable audience to target.

If you create a custom audience in Facebook and wish to target people who have visited your blog or other web pages, you’ll need to install Facebook Pixel first. Then you select “web traffic” in the Custom Audience feature.

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TIP: Create custom audiences of people who have read specific topics on your blog to easily advertise your new content on that topic to them.

9. Use Emojis
Emojis DO have effect on Facebook posts’ click-through and engagement rates.

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The ad with the red-flag emoji in the headline had the click-through rate of 0.846%, while the ad with no emoji had the CTR of 0.351%.

TIP: If you aren’t up on the latest emjois, use Emojipedia to help find the right one for your headline. You can copy and paste from its text-editing box.

Conclusion
Promotion of blog content on Facebook is simple and can have a high return on investment. It might seem confusing at first. After you’ve set up a few campaigns, it’ll be like child’s play.

The next time you publish content and are looking for a way to promote it, create a Facebook promotion campaign by following these nine practices:

#1 Share the post first on your Facebook Page.
#2 Create a boosted Facebook post.
#3 Use captivating headlines.
#4 Include well-designed images.
#5 Write irresistible ad copy.
#6 Create A/B tests to see what works.
#7 Target your audience.
#8 Use the Custom Audience feature.
#9 Add emojis to your Facebook ad copy.

Credits go to: Karola Karlson 
Source: Content Marketing Institute 

Related:
How To Target Facebook Ads Properly – Social Media Marketing 
7 Steps to Success in Content Marketing 
The Power of Visual Content Marketing – Infographic 

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