You’ve heard of the stories of marketers who make 5 (even 6) figures in just 24 hours. And the way how they did it is by doing Email Marketing, which means promoting to their own email subscriber list.
However, the notion of “good content” is where a lot of beginning (or even veteran!) list owners stumble. They pump out email after email to their list, but they don’t get any response. Indeed, sometimes the only thing they get is a shrinking list as their prospects hit the “unsubscribe” or even “spam” button.
Today I found an article by Rose Leadem, an online editorial assistant at Entrepreneur Media Inc., with 7 tips that can help you to avoid the spam folder. Here it comes:
“Tired of sending out five emails just to get a response from one or two? We’ve all been there, but as frustrating as it can be, the answer to eliciting more email replies is simple. Literally.
According to a study conducted by email productivity software provider Boomerang, short and to-the-point emails are far more likely to be opened and responded to. So rather than crafting a lengthy message demonstrating your grammatical savvy, keep things short and sweet.
Fifty-three percent of emails written at a third-grade reading level receive replies, compared to just 39 percent of college-level compositions.
It’s time to stop overthinking and start writing (but just a little).”