Curating content is the process of sharing information on topics that people do a lot of searching for. It is about giving people a concise information, that you’ve carefully researched and organized into a blog post with your own commentary added.
Aggregated content is content compiled automatically without regard to quality. Curated content is hand-picked content with a focus on quality.
The point is, no one wants aggregated content. They want the best content, and that comes from curation.
So what happens when you curate content? Why is it so important? 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.
The most recent studies say 82% of marketers curate content. So if 82% of marketers are curating content the right way, then why do only 41% say it works? Simple. Because they’re not publishing aggregated content.
Every great content curator follows this three steps to curate the best content in the land:
That’s all there is to successfully curating content. This should be your basic framework when you’re curating content.
Awareness: This is where everyone starts off. In this step, you figure out your niche and how you’re going to gather information. You’re becoming “aware” to the information.
Refinement: Once you gather information, you’ll see there’s a lot to wade through. You need to learn how to quickly identify what posts are good and who writes the best stuff consistently.
Distribution: This is where you start to make a name for yourself. You’ll start pushing out your content on various channels, slowly but surely building up a email list full of faithful followers.
It’s pretty easy when you boil it down to those three things.
Content Curation Step #1: AWARENESS
The first steps in a journey of curating content. A wide, vast world of rich content and poor puns await you. Your future audience is out there somewhere, yearning for those sweet content bombs you’re about to drop on them.
Well, it starts with identifying what your niche is. Before you even think about content or tools, you’ve got to determine what topic you’ll be known for.
You’ll want to ask yourself three things when selecting a topic:
What Aligns With My Brand: It makes zero sense for an email marketing company to curate content about cats. Find a topic that relates closely to the services you provide.
What Are People Seeking Out: Don’t blindly choose a topic and hope people like it. There are ways to
see what audiences are searching for. Pick something that’s either low in competition or highly searched (preferably both).
Would I Like This Topic: For real…you’re going to be taking in a LOT of content. If you don’t love the topic you choose, you’ll hate curating it. So you better find something you’re interested in.
Content Curation Step #2: REFINEMENT
Well, the refinement step is where the magic happens in content curation. This is your transition from being a content aggregator into a full-fledged content curator.
So what’s that mean? It comes down to you being a content gatekeeper. If you expect people to read, interact and subscribe to your stuff, you’ve got to provide them with the best content available. It should be content that adds significant value to their lives.
By taking the time to look through all that content, you’ll start to see what makes great content. When you get in tune with your subject matter, you’ll start to develop a sixth sense for article performance. It’s something that will help you curate only the best content.
Whenever you’re picking out the content you want to share with people, you need to include at least three things: title, link and description. The title and link are obvious, but the description is what you should focus on. Give your in-the-moment thoughts as to why you like that content — it’ll help you remember why you want to share it.
You’ll want to test out your curation skills on a small group asking if they’d want more or not. This approach is great because you’ll get some honest feedback. Either it’s good-to-go and you can move on, or they’ll give you real feedback to help out. It’s a win-win.
The definition of refinement is literally “the improvement or clarification of something by the making of small changes.”
Content Curation Step #3: DISTRIBUTION
It all comes together in this phase, and there are a multitude of ways to make your mark on the curation space. Each curator has their own way of doing things, and it all starts with how you present your curation.
A little commentary is a popular route for many content curators. The content you include in your curation will speak loud enough, so many curators tend to “say what it is and get out of the way.”
The point is, there might be others that curate the same type of content as you. But if you can find your own unique way to present that content, it can tremendously raise your value.
Moderate commentary in this sense can mean two things: either moderate in length or moderate in amount of personality you infuse. The length in commentary varies. Some commentary is a sentence, while others are five lines long. It’s a good mix of strong content with personable commentary.
The length and type of commentary you choose is up to you, too. One is no better than the other – it just depends on what type of curator you want to be known as: short and to the point, or longer and in-depth.
Once you figure out your commentary style and how often you want to publish, it’s down to.. actually sending your work out into the world.
As a content curator, you get to decide how often you publish your content. Some go daily, others weekly, some monthly. You have to decide what kind of workload you can handle and publish without ever missing a deadline.
Credit goes to: Sean Bestor