Content Curation, Not a New Discovery – Content Marketing

Today I am going to talk about the Content Curation. Almost everyone is using content curation to provide valuable content to their visitors. Me too. Actually, I was doing this before I knew what I was doing 🙂

Content Curation

Than, one day, surfing around in the cyber space looking for content ideas I stumbled upon an interesting article written by R. Dilip Kumar. It was all about writing blog posts on a daily basis, which may become the cause of a pain in the backside… Here it comes:

“I have been hearing about the penalty from Google for duplicate content and that you should even avoid displaying complete articles on your home page because that acts as duplicate content to your individual post pages etc..

Then, Why wasn’t Huffington Post being penalized?
Its posts were on the first page of Google for a lot of competitive terms. It had thousands of readers and extremely high reader engagement. Arianna Huffington was a celebrity in spite of the fact that her blog was full of duplicate content..

It meant that there was something legal about using other’s content.. Duplicacy or, copying content was a term that had something else also associated with it. There was a thin line of difference between copying content and what Huffington Post was doing..

Also, the fact that Google hates duplicate content was incorrect. There was something specific about the duplicate content that Google hated. There were numerous such questions but with very few answers.

So I knew I had to research and dig deep into this to understand what was so different about what Huffington Post was doing.

Content Curation was not a new discovery. It was something that was there since ages. Orators and Speakers have a habit of using quotes from famous people in the exact same way that they has quoted. Was that copying?

Books from a lot of authors also used this method of copying quotes. It did not fall into the category of “COPYING” or, “STEALING” either…

…because of the following:
#1 They gave credit to the original speaker or, author.
#2 They blended the content with some of their own but without altering the copied content.
#3 The content was used as references without actually being made the only content in their work.

This was precisely what Huffington Post was also doing. They were using content from others but only after blending with their own thoughts and after giving due credit to their original author. Basically they were Curating Content..”
(Credit goes to R. Dilip Kumar)

If you would like to learn more about the content curation and how you can implement it easy in your own blogging routine, continue reading…



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