Looking to launch a new blog or re-brand an existing one? If so, commit now to making sure you discover the perfect blog name.
By following each of the 9 steps below, you’re sure to experience a light-bulb moment of sorts as the perfect blog name is found and a new blogging brand is built.
1. Explore Your Blog’s Many Topics
To get things headed in the right direction, sit down with a pen and paper. Consider the topics your new blog plans to cover. Write them down.
Though the general idea should be fairly easy to pinpoint, take things a step further. Focus on the specific, more intricate parts of what you’ll be covering on your new blog.
This might seem silly, but jot down anything and everything that comes to mind. For example, if you’re starting a website on recreational cycling, write down terms like bike, pedal, or helmet. Don’t limit your creativity when doing this activity. Keep going with terms like head tube, eleton, echelon, streamline, aerodynamics, etc.
Dig deeper. As you write, it’s likely that the majority of the words and phrases you write down won’t work. It doesn’t matter. The more you write, the more likely you are to spark a thought stream of blog-specific branding goodness.
Once a list of 10 to 20 items is created, circle the ones you feel could potentially work. Cross off the rest of the bunch.
2. The Tone Of Your New Blog
Next, take some time to think about the tone of your new blog. Tone will certainly play a more important role when the time comes to start creating content. If there’s a disconnect between the title of your blog and the content you’re regularly producing, your readers will take notice.
With that in mind, how would you describe your blog’s content? Is it smart and serious? Fun and light-hearted? What about simple and straightforward?
It doesn’t matter – blogs of all tone types can succeed. However, there needs to be threads of commonality running through the center of everything you and your blog do.
You’ve already created a list of potential blog names. To go along with it, you’re now crafting a secondary list of words that describe your new blog. These words won’t make their way into the title of your blog. What you’re most concerned about now is the feeling that your blog’s new name transmits.
When all is said and done, does it align nicely with the list of descriptors you’ll have made? If not, you haven’t found the right fit and should keep going.
3. Focus 100% On Your Ideal Reader
Have you ever read or seen Lewis Carroll’s Alice In Wonderland? Deep in the heart of Wonderland, Cheshire Cat speaks to a lost and wandering Alice: “Where do you want to go?” Uncertain of where she’s headed, Cheshire Cat counsels Alice, saying, “If you don’t know where you’re going, any road will get you there.”
As crazy as it might sound, Cheshire Cat’s words have a great deal to do with naming your blog. No, you’re not headed to any literal location. Attracting your ideal reader is definitely a kind of destination in its own right.
And here’s the tricky part – you can’t be for certain as to the type of reader who will frequent your site.
It’s easy for you to know who you want to target. In fact, all you really need to do is consider a few of the following:
Demographic Makeup – Age, gender, geographic location, income level, education, etc.
Mode of Thinking – Personality type, attitude, values, lifestyle, etc.
Common Pain Points – How will your blog’s content lend a helping hand?
Desired Action – Read, share, comment, purchase, etc.
More than anything, you’re looking to ensure that your blog name resonates with what your ideal reader holds near and dear.
Clearly, the posts you publish will ultimately be what matters most. Anyhow, a solid title and branding strategy will often be the thing that brings a new reader to your blog in the first place.
4. Research Other Blogs Within The Space
There’s no plagiarism or editorial thievery, here. Seriously, more than anything, you’re on the hunt for creative inspiration. It just so happens that there are no finer hunting grounds than blogs within your specific niche.
Because of this, open up your laptop and read through your competitors’ blog titles, taglines. Read even a post or two – there’s nothing off limits.
It does you no good to mimic someone else’s branding strategy. Do not think twice about it. What you need is something unique, memorable and on point with your end goal.
Thankfully, when your brain is tired of thinking and your hand of writing, some leisurely investigatory work might be just the thing you need to find the right name.
5. Begin Working With A Small List Of Potential Titles
Having made it this far, you should have a couple of pages of notes. As usual, there are probably a few scratches and scribbles you’ve included during the creative brainstorming process, but things probably look pretty good.
It’s time to take your jumbled mess of notes and form some concrete ideas. Generally speaking, to get the ball rolling, you might try combining a few of the terms and characteristics you wrote down earlier.
If that doesn’t work – and rarely is it that simple, to be honest – take something you’ve jotted down and work with it until you’ve created a word or phrase that’s entirely unique to you.
There’s no need to limit yourself to the dictionary when coming up with a new name for your blog. Keep combining, inventing and discovering until you’ve created a miniature, more polished list of potential blog names.
Struggling to get there? Take a break. Forget about it. Spend time with friends and family or get outside and go on a walk.
Naming the blog you plan to work with for a great deal of time can be a heavy undertaking. It’s a labor of love. Melissa Culbertson of BlogClarity.com put it best, saying, “It’s a process of elimination and refinement.”
6. Check For Domain Availability And Conflict
Finally! You’ve made it! You have finalized a list of potential blog names and you’ve chopped it down to size. You have the most perfect, groundbreaking blog name the World Wide Web will have ever known!
With the heavy lifting now over, you’re in the clear, right? Wrong.
If only it were that simple … Upwards of 3.17 billion people on the planet is having regular access to the Internet. There’s an incredibly high chance that you’re not the first person to have thought of what you thought was a one-of-a-kind blog name.
As such, it’s likely that the domain you’d need to launch your blog has already been taken. Keep your fingers crossed and check your domain name’s availability here.
Ideally, you’ll want to scoop up a .com domain. However, if you’re really attached to a name you’ve come up with and the .com domain isn’t available, check to see if a .net domain is a possibility. In spite of what you might think, there are successful blogs with a .net domain. Who knows? Perhaps yours is the next one to make it big!
On the other side, if the .com version of your domain is available, that doesn’t necessarily mean you’re good to go.
Keep digging to find out if any .net or .org domains exist that are similar to yours. If you discover that a name has been trademarked, avoid it. You’ll save yourself a world of hurt having done your due diligence right from the start.
The last obstacle you want disrupting your blogging career is a cease and desist letter from a furious business. Needless to say, the legal warning might put a dampener on your day.
7. Determine The Evergreen Nature Of Your New Name
As far as the evergreen nature of your blog name is concerned, the title must deliver on two fronts – relevance and potential.
First, the name needs to be relevant not only by today’s standards, but by those that will exist in five to 10 years, too.
Thanks to this harsh reality, it’s best if you avoid using any sort of slang, familial position or geographic location as part of your blog’s name. Just as fads come and go, so too does being a “young mother” and the location of your family.
The second thing here is potential. Does the name of your blog allow for some wiggle room should you decide to alter your focus in the future?
There are benefits of having a name that’s 100% specific to your specialty, but don’t venture into this kind of branding territory unless you’re sure you won’t make any changes in a year or two.
Relevance and potential satisfy the demands of both and blog with peace of mind moving forward.
8. Share Your Blog’s Name With Others
Your blog’s name might make perfect sense in your head. That doesn’t mean it’s destined for jaw-dropping success. Launching a blog, brand and image takes considerable time and energy.
So, before immersing yourself in the blogging world, ask your spouse, best friend or coworker what he or she thinks of when you say (insert potential blog name).
You’ll get an honest response, and while this is certainly a subjective exercise, you’re likely to receive some feedback you’d never considered before – both, positive and negative. Whatever your friends and family members say, know that you’re the one in charge.
Repeat the new blog name out loud a couple of times, make the best, most educated decision you can and move forward with faith.
9. Make A Decision And Get To Work
Choosing a perfect blog name is by far one of the more sexy parts of the blogging lifestyle. Everything else? It’s enjoyable, but it’s not nearly as attractive.
No joke – wait until the time comes to maintain a series of social networks, build an email list, drive traffic and develop your own products to both, promote and sell, by way of your writing mastery!
One more thing! Let’s not forget the most important aspect of the blogging lifestyle – the continual creation or curation of strong, engaging content!
Blogging isn’t for everyone, but if it’s for you, the challenge of coming up with an exceptional blog name is one you’ll welcome with open arms.
Be patient. Soon, an idea will stick.
Besides, if all goes according to plan, the name will be associated with the one your parents gave you for years to come!