I don’t know if you are using Twitter to spread the word about your business. But, if you do so, let me tell you something: just tweeting out links to your best content is only the tip of the iceberg.
Today I am going to share with you 10 ways to drive more traffic from Twitter:
#1 Pin a Tweet for Constant Attention
Pinning a tweet keeps it at the top of your feed, meaning that anyone who views your profile will see this first.
From personal experience I can tell you that it works.
#2 Add URLs to Your Profile
First, you can use the “Website” field to direct people to your homepage, a landing page or other high-priority URL. But what many people don’t realize, is that you can also include links in your “Bio” section.
Like pinned tweets, these static links stand to get more attention since they don’t get lost in the noise of the feed.
#3 Find the Best Times to Share
According to researches, the best time to email, tweet, post, etc. is roughly between 9am and 5pm, with a peak around 1pm. There is a tool called Tweriod that helps you determine when your followers are most active. Just sign in with Twitter and run a free analysis on your account.
#4 Use Twitter Cards
Tweets with images get more clicks, retweets and likes. More clicks means more people on your site, which leads to more followers, which leads to more clicks and more traffic.
Here’s how to do it:
First, go to ads.twitter.com and sign in with your Twitter account. You’ll need to add a credit card to use Twitter Cards, but it’s actually a free tool.
Now compose a tweet in the Twitter Ads interface. Write your tweet, choose “Standard” if you want to do this for free and schedule your post.
#5 Automate the Sharing of Old Posts
Automating old posts to be shared on Twitter is low-hanging fruit. And luckily, there is a WordPress plugin called Revive Old Post that can do it for you. Just install the plugin, select an interval and you’re off to the races.
Since I installed this plugin, number of likes, retweets and followers increased drastically. It’s one of the plugins I love.
With free version you can connect sharing to Twitter and Facebook, with paid version you can establish even more connections.
#6 Recycle Tweets
I know… sounds insane. But it works great. My favorite way is to simply use Buffer’s “Re-Buffer” feature. Check your Buffer analytics and you’ll find this handy button next to every tweet.
To make this really easy, here is my recipe for you. Just add it to your own IFTTT account. It’s free!
#7 Encourage Readers to Share Your Content
The only way to scale traffic from Twitter is to get others to help you. Sharing your own content on Twitter is a great start, but let’s share the work.
Just install one of WP social sharing plugins and customize it. It’s easy. Just do it. On all my websites I am using miniOrange Social Login,Sharing WP plugin and I love this plugin too 😎
#8 Pay for Exposure
The key to succeeding with promoted tweets is to drive traffic, not sell products. People are down for free information, but they can smell a pitch a mile away.
It’s really easy to get started with promoted tweets. Head to ads.twitter.com, select “Create new campaign”, then “Website clicks or conversions”.
In general, it’s a good idea to narrow down your target audience. Otherwise, you risk showing ads to people who don’t really care.
#9 Tweet Like a Human
It’s really hard to give specific advice about tweeting things people like. I could tell you to use hashtags and images. And it might work.
But nothing is as effective at driving traffic than tweeting like a human. Write like you talk and share things that are genuinely interesting. Now that’s a winning strategy.
#10 Earn More Followers
Here’s one last thing that can really help you get more traffic: more followers.
It’s true that volume helps. If you apply the other nine strategies and increase your audience, you’re definitely going to be sending more people to your website.